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FOR IMMEDIATE RELEASE JUST IN TIME FOR 'TITANIC,' BLOCKBUSTER® ANNOUNCES ULTIMATE LIST OF SLUMBER PARTY MOVIES
Funny, Sad Videos (and Anything with Leonardo DiCaprio) are Welcome Slumber Party Crashers DALLAS, August 3, 1998 -- These days, what's a slumber party without a movie? According to Blockbuster, it's not too hot.
And according to a recently released survey of girls between the ages of eight to 15*, they consider watching videos a "cool" slumber party activity. In addition, the survey reported that 70 percent of all slumber parties take place during the summer. With slumber party season in full swing, Blockbuster has developed a list of the 10 most popular slumber party rentals -- guaranteed to be the life of the party.
The top 10 ultimate slumber party movies available at Blockbuster include:
"According to our store managers, the videos we have compiled are being rented by the parents of young girls who fit in the 'slumber party' demographic," says Andrew Lanciani, market research analyst for Blockbuster. "We've discovered that many of these rentals make perfect party additions because their stories are conducive to entertaining a youthful crowd."
"I'm sure that when we revisit this one year from now, 'Titanic' will top the list of ultimate slumber party movies," says Lanciani.
Leo, Leo, Wherefore Art Thou, Leo?
In addition, Blockbuster sees it as no coincidence that the survey voted "Titanic's" Leonardo DiCaprio as the star girls most hope would crash their slumber party. "Blockbuster is happy to offer the next best thing to Leo: an array of movies that feature 'Leo'," said Lanciani. Slumber partygoers are sure to swoon once again at the swashbuckling DiCaprio in "The Man in the Iron Mask," available at Blockbuster stores August 11.
Other "Leo" movies sure to be a hit at the next slumber party bash include:
But those who can't wait an entire year can pre-order their copy of "Titanic" today. Now until the September 1 release date, Blockbuster will be pre-selling "Titanic" for $24.99, which includes a $5 Blockbuster GiftCard and a limited-edition double sided "Titanic" poster featuring Leo on one side and Leo and Kate Winslet on the other.
Blockbuster operates approximately 6,000 Blockbuster Video and 400 Blockbuster Music neighborhood entertainment stores in the United States, its territories and 26 other countries and may be accessed internationally at www.blockbuster.com. Blockbuster is a unit of Viacom Inc., one of the world's largest entertainment and publishing companies and a leading force in nearly every segment of the international media marketplace. ### |
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*Survey source: Pillow Buddies® and All About You Magazine
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© 1998 Blockbuster Entertainment Inc. All rights reserved.