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FOR IMMEDIATE RELEASE FORMIDA PROVIDES BLOCKBUSTER® WITH SPATIAL TECHNOLOGY TO OPTIMIZE STORE LOCATIONS WORLDWIDE Advanced Site Analysis System Allows Blockbuster to Visualize Terabyte-Plus
Data Warehouse
San Jose, California, June 4, 1998 -- - Formida Software Corporation today announced that Blockbuster Videos Inc. is using their technology for a store site analysis and selection application for use by Blockbuster's Site Development and Real Estate departments. Enhanced by Formida Fire development tools, the system is part of a data warehouse containing over a terabyte of customer and demographic data. The application enables Blockbuster to strengthen its decision-making process by electronically visualizing and distributing previously centralized spatial data such as store locations, primary customer residential areas, and regional traffic patterns to hundreds of users. Blockbuster corporate managers and real estate representatives around the world will be able to view this data to evaluate store locations, select site plans and develop real estate proposals for future Blockbuster stores. Formida Fire provides the means for companies like Blockbuster to visually analyze information based on a geographic location and relation or proximity to other pertinent road, building or business location information. "This solution will provide our field representatives with the most accurate and up-to-date company, competitive, and industry data available," said Alvin Cates, Blockbuster's Manager of Systems Development. "The robustness of the Formida Fire development environment will allow Blockbuster to explore the use of this exciting technology in other applications such as the ability to spatially view which products sell or rent more frequently on a store-by-store and aggregate basis."
"Our primary objective is to help customers like Blockbuster fully utilize all of their information assets. Often, this information is fragmented and not easily accessible to networked users," said Ray Schaaf, Vice President of Formida's Sales. "Using Formida Fire, Blockbuster's development team has the ability to build applications once and deploy them in a standalone client/server environment or via the Intranet/Internet using common web browsers."
About Formida
Formida Software Corporation produces Formida Fire, a suite of tools and components used by professional developers to rapidly create or enhance applications that integrate complex data such as spatial, image, audio, video, CAD, and GPS signaling. With Formida Fire, developers have the ability to build these applications once, and deploy them in either a client/server environment or via the Internet using Web browsers.
Headquartered in San Jose, California, Formida Software Corporation is an international company, with offices in the United States, Europe, and Asia Pacific. More information about Formida and its software products is available via the World Wide Web at www.formida.com. About Blockbuster
Blockbuster operates approximately 6,000 video and music neighborhood entertainment stores in the United States, its territories and 26 countries and may be accessed internationally at www.blockbuster.com. Blockbuster is a unit of Viacom Inc., one of the world's largest entertainment and publishing companies and a leading force in nearly every segment of the international media marketplace.
Headquartered in San Jose, California, Formida Software Corporation is an international company, with offices in the United States, Europe, and Asia Pacific. More information about Formida and its software products is available via the World Wide Web at www.formida.com. ### |
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