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FOR IMMEDIATE RELEASE
BLOCKBUSTER® PROMOTES NOTHING Blockbuster Encourages Members to Buy Blank Tapes
in Honor of 'Seinfeld's' Last Episode
DALLAS, May 4, 1998 --In observance of the final episode of "Seinfeld," Blockbuster is saying "stay home and watch TV" Ö for one night only, of course. The video rental chain is making it easy for fans to remember Jerry, Elaine, George and Kramer's last visit to the coffee shop by encouraging fans to purchase blank video tapes at their local Blockbuster store. "This is Kramer's last entrance, Elaine's last dance, George's last new job and Jerry's last chance for an honestly gotten marble rye," says Dean Wilson, Blockbuster senior vice president, general merchandise manager. "We know people will be glued to their television sets, so we wanted to remind our members who want to relive this landmark episode that Blockbuster always has a selection of high-quality blank video cassettes for sale." After a highly successful nine-year run, the show that was often billed as the "show about nothing" will air its final episode Thursday, May 14, at 9 p.m. ET on NBC. "Of course, while Blockbuster is sad to see the end of such a creative and entertaining show, 'Seinfeld's' exit from prime time opens up another night of the week for renting movies," says Wilson. "And fans of the show can still see the cast the next time they visit Blockbuster because the co-stars of 'Seinfeld' have been in a number of popular movies that are currently available on video." Videos featuring the stars of "Seinfeld" include: Julia Louis-Dreyfus (Elaine)
Jason Alexander (George)
Michael Richards (Kramer)
While his co-stars were spending the time on hiatus from the television program making movies, Jerry Seinfeld was busy in his role as producer, as well as performing stand-up comedy and writing his 1993 best-selling book "SeinLanguage." More information about the movie careers of the "Seinfeld" cast is available on Blockbuster Online at www.blockbuster.com. The video section of Blockbuster Online has a search function that will provide a list of a particular actor's movies. The database also provides details on those movies, including a description of the film, a list of stars and whether the video is for sale via Blockbuster Online. Blockbuster operates approximately 6,000 Blockbuster Video and 400 Blockbuster Music neighborhood entertainment stores in the United States, its territories and 26 other countries and may be accessed internationally at www.blockbuster.com. Blockbuster is a unit of Viacom Inc., one of the world's largest entertainment and publishing companies and a leading force in nearly every segment of the international media marketplace. ### |
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CONTACT: Corporate Communications
214/854-3190… "Father's Day" (1997)
… Julia Louis-Dreyfus (Elaine)
… "Love! Valour! Compassion!" (1997)
… "North" (1994)
… "Cinderella" (1997)
… "Dunston Checks In" (1995)
… "The Paper" (1994)
… "Pretty Woman" (1990)
… "Trial and Error" (1997)
… "Unstrung Heroes" (1995)
… "Airheads" (1994)
… "Problem Child" (1990)
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