FOR IMMEDIATE RELEASE CONTACT: Corporate Communications 214/854-3190   BLOCKBUSTER® TESTS GUARANTEED AVAILABILITY OF ALL NEW RELEASE TITLES AT SACRAMENTO-AREA STORES SACRAMENTO, March 11, 1998 -Gone out to the video store on a Friday night, all ready to sample a hot new release, only to find the store is all out of the movies you want? Well, no more. Now Blockbuster says you will find the new release you want. Guaranteed! "We know the biggest dissatisfier for video rental customers is not being able to get the video they want when they want it," said George Williams, Senior Vice President of Marketing for Blockbuster, the world's largest video rental chain, "so we're testing guaranteed availability of all our new release titles. To our knowledge, no one in the video rental industry has done this before." If any guaranteed new release title is out of stock, customers will be given a 30-day coupon good for one free rental of the desired title. In addition to offering greater depth of new release titles and the guaranteed availability, Blockbuster is offering other incentives to bring consumers into their stores, including more competitive prices, extended rental periods, an early return incentive, and in-store courtesy phones. "We have to give the consumer what they want, when they want it, at the price they want," Williams concluded. "This program is all about answering consumers' needs and having them think of Blockbuster, and only Blockbuster, when they go out to rent a video." Blockbuster operates nearly 6,000 video and music neighborhood entertainment stores in the United States, its territories and in 25 other countries, and may be accessed internationally at www.blockbuster.com. Blockbuster is a unit of Viacom Inc., one of the world's largest entertainment and publishing companies and a leading force in nearly every segment of the international media marketplace. ### |  Current Releases   |  Archives   | BLOCKBUSTER name, design and related marks are trademarks of Blockbuster Entertainment Inc. © 1998 Blockbuster Entertainment Inc. All rights reserved.