FOR IMMEDIATE RELEASE CONTACT: Corporate Communications 214/854-3190   RENTRAK® TO SUPPLY SERVICES TO BLOCKBUSTER® PORTLAND , March 4, 1998 --- Rentrak Corporation (NASDAQ-RENT) announced today it has entered into a multi-year agreement with Blockbuster Video, Inc. under which Rentrak will become another source to Blockbuster of pre-recorded video cassettes on a revenue-sharing basis. In conjunction with the execution of the agreement, Rentrak issued warrants to Blockbuster to purchase up to 1.0 million share of Rentrak common stock at an exercise price of $6.59 per share. Rentrak is the world's largest non-traditional distributor of video cassettes. Over 6,500 outlets throughout North America stock cassettes leased through Rentrak's sophisticated information processing, electronic ordering, and automated auditing system. The titles of over 30 suppliers are offered to retailers who use the PPT system to obtain cassettes at an initial cost which is a fraction of the usual distributor charge. Rental revenues are then shared with the company, which, in turn remits a portion to the program suppliers. Rentrak may be accessed at www.rentrak.com.rent a video." Blockbuster operates nearly 6,000 video and music neighborhood entertainment stores in the United States, its territories and in 25 other countries, and may be accessed internationally at www.blockbuster.com. Blockbuster is a unit of Viacom Inc., one of the world's largest entertainment and publishing companies and a leading force in nearly every segment of the international media marketplace. ### |  Current Releases   |  Archives   | BLOCKBUSTER name, design and related marks are trademarks of Blockbuster Entertainment Inc. © 1998 Blockbuster Entertainment Inc. All rights reserved.