FOR IMMEDIATE RELEASE CONTACT: Corporate Communications 214/854-3190   PLANET HOLLYWOOD®, BLOCKBUSTER® PARTNER FOR 1998 BLOCKBUSTER ENTERTAINMENT AWARDS® VIP Viewing Parties Highlight Promotional Partnership DALLAS, February 6, 1998 --BLOCKBUSTER and Planet Hollywood will team-up for the 1998 BLOCKBUSTER ENTERTAINMENT AWARDS, with promotional activities centering around viewing party sweepstakes at selected Planet Hollywood venues on March 10. Beginning Feb. 6 and continuing through Feb. 20, both BLOCKBUSTER and Planet Hollywood customers can register to win passes to BLOCKBUSTER ENTERTAINMENT AWARD VIP Viewing Parties at 23 Planet Hollywood locations. The awards, the largest publicly voted entertainment honors in the world, are scheduled to be broadcast live on UPN on March 10, 8 p.m. to 10 p.m. EST from the Pantages Theater in Los Angeles. Planet Hollywood locations in Acapulco, Atlanta, Cancun, Chicago, Cozumel, Dallas, Edmonton, Honolulu, Houston, Indianapolis, London, Los Cabos, Minneapolis, Nashville, New Orleans, New York, Orlando, Phoenix, Puerto Vallarta, San Francisco, Toronto, Vancouver and Washington D.C. will each host viewing parties. The successful partnership between the two companies prompted the 1998 BLOCKBUSTER ENTERTAINMENT AWARDS agreement. Awareness of the viewing party sweepstakes will be aided through in-store signage, promotional spots on UPN (in select markets) and web site postings. "The BLOCKBUSTER ENTERTAINMENT AWARDS truly reflect what the American people like in entertainment, and do so more than any other award show," said Michelle Wilkinson, BLOCKBUSTER vice president, event marketing and in-store media. "Our partnership with Planet Hollywood and the viewing party sweepstakes allows us to reach out to our customers and invite them to become an active part of an event that they, in essence, created." BLOCKBUSTER and Planet Hollywood will work with UPN affiliates (UPN will broadcast this year's show) and local radio stations to develop promotional support for individual markets. Voting for the 1998 BLOCKBUSTER ENTERTAINMENT AWARDS has already concluded and votes are currently being tabulated. The BLOCKBUSTER ENTERTAINMENT AWARDS are the largest publicly voted honors in the entertainment industry, honoring the top-performing movies and music releases from the previous year. More than 15 million votes in 32 categories were cast worldwide. Coca-Cola and MCI will sponsor this year's show. Planet Hollywood is a creator and worldwide developer of consumer brands that capitalize on the universal appeal of movies, sports, music and other leisure-time activities. The Company's worldwide operations offer products and services in the retail, leisure, entertainment, lodging and gaming sectors. The Company is organized under five operating divisions, Consumer Products; Food & Beverage; Lodging & Gaming; Retail & Merchandising; and Theaters & Entertainment. Planet Hollywood International Inc.'s Class A common stock is listed under the symbol "PHL" on the New York Stock Exchange. Blockbuster operates approximately 6,000 video and music neighborhood entertainment stores in the United States, its territories and 25 countries and may be accessed internationally at www/blockbuster.com. Blockbuster is a unit of Viacom Inc., one of the world's largest entertainment and publishing companies and a leading force in nearly every segment of the international media marketplace. ### |  Current Releases   |  Archives   | BLOCKBUSTER name, design and related marks are trademarks of Blockbuster Entertainment Inc. © 1998 Blockbuster Entertainment Inc. All rights reserved.